Bibliograph

American trademarks, a compendium, edited by Eric Baker and Tyler Blik

Type

Label

American trademarks, a compendium, edited by Eric Baker and Tyler Blik

Language

eng

Illustrations

illustrations

Index

no index present

Literary Form

non fiction

Main title

American trademarks

Nature of contents

catalogs

Oclc number

506250296

Responsibility statement

edited by Eric Baker and Tyler Blik

Sub title

a compendium

Summary

Long before America was branded, we were marked - with characters and symbols, shapes and hand-lettered type. Throughout the twentieth century businesses large and small sought to establish their identities with graphics that were appetizing, accessible, and above all else, unforgettable. Design veterans Eric Baker and Tyler Blik have assembled here over 1,500 known and lesser-known trademarks from the 1920s onward, including contemporary marks and comments by today's design luminaries. This definitive collection is perfect for research, inspiration, and pure visual enjoyment

Table Of Contents

Animals / Charles Anderson, Aaron Draplin -- Transportation / Woody Pirtle -- Faces and figures / Clive Piercy, Sharon Werner -- Circles and shapes / Sam Potts, Eric Strohl, VSA Partners -- Science and industry / Scott Stowell, Michael Cronan -- World imports / Ben Pieratt -- Eating and entertainment / Emily Oberman, Bonnie Siegler -- Typography / JP Williams, Michael Doret -- Corporate America / Stephen Doyle, Paula Scher

Classification