Hooked., how to build habit-forming products, Nir Eyal with Ryan Hoover, MP3
Type
Label
Hooked., how to build habit-forming products, Nir Eyal with Ryan Hoover, MP3
Language
eng
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
fiction
Main title
Hooked.
Music parts
not applicable
Oclc number
889738005
Responsibility statement
Nir Eyal with Ryan Hoover
Series statement
Brilliance Audio on MP3-CD
Sub title
how to build habit-forming products
Summary
"Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model, " a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down."
Transposition and arrangement
not applicable
resource.version
MP3
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- Has instance1
Outgoing Resources
- Contributor4
- Creator1
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- Subject6
- Content1
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